{"product_id":"balmain-couleurs-couture-shampoo-300ml","title":"Balmain Hair Couture Couleurs Couture Shampoo 300 ml","description":"\u003cp class=\"GjcqjG1A\"\u003e\u003cstrong\u003eIl rituale Balmain per capelli colorati, danneggiati e molto trattati.\u003c\/strong\u003e\u003cspan class=\"broZnj5F\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBalmain Hair Couture \u003cstrong\u003eCouleurs Couture Shampoo 300 ml\u003c\/strong\u003e è lo shampoo professionale dedicato alla cura dei capelli che hanno subito colorazioni, trattamenti chimici o stress ripetuti.\u003c\/p\u003e\n\u003cp\u003eLa sua formula è studiata per \u003cstrong\u003edetergere delicatamente, nutrire e ristrutturare la fibra capillare\u003c\/strong\u003e, contribuendo a mantenere i capelli morbidi, disciplinati e luminosi.\u003c\/p\u003e\n\u003cp\u003eLa formula combina \u003cstrong\u003eElisir d'Argan, Proteine della Seta e del Cashmere, Olio di Semi di Quinoa e Olio di Cocco\u003c\/strong\u003e, ingredienti selezionati per un'azione nutriente, idratante e riparatrice. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eÈ la scelta ideale per chi vuole continuare a prendersi cura a casa dei capelli dopo una \u003cstrong\u003ecolorazione, balayage, mèches o altri trattamenti\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003ePERCHÉ SCEGLIERE COULEURS COUTURE SHAMPOO?\u003c\/h2\u003e\n\u003ch3\u003e🎨 Pensato per capelli colorati\u003c\/h3\u003e\n\u003cp\u003eCouleurs Couture è specificamente dedicato a \u003cstrong\u003ecapelli colorati, danneggiati e molto trattati\u003c\/strong\u003e, aiutando a mantenere la chioma più morbida, disciplinata e luminosa. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e💎 Azione nutriente e riparatrice\u003c\/h3\u003e\n\u003cp\u003eLa combinazione di Elisir d'Argan, Proteine della Seta e del Cashmere, Olio di Quinoa e Olio di Cocco contribuisce a nutrire e ristrutturare la fibra capillare. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e✨ Capelli più morbidi e disciplinati\u003c\/h3\u003e\n\u003cp\u003eLa routine Couleurs Couture è pensata per migliorare la sensazione di morbidezza e gestibilità dei capelli trattati.\u003c\/p\u003e\n\u003ch3\u003e🖤 Hair Care Luxury Balmain\u003c\/h3\u003e\n\u003cp\u003eUna routine professionale caratterizzata dall'estetica e dalla distintiva esperienza olfattiva Balmain Hair Couture.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eINGREDIENTI CHIAVE\u003c\/h1\u003e\n\u003ch3\u003eElisir d'Argan\u003c\/h3\u003e\n\u003cp\u003eContribuisce a nutrire e ammorbidire la fibra capillare.\u003c\/p\u003e\n\u003ch3\u003eProteine della Seta\u003c\/h3\u003e\n\u003cp\u003eAiutano a migliorare la sensazione di morbidezza e setosità dei capelli.\u003c\/p\u003e\n\u003ch3\u003eProteine del Cashmere\u003c\/h3\u003e\n\u003cp\u003eContribuiscono a rendere la fibra più disciplinata e resistente.\u003c\/p\u003e\n\u003ch3\u003eOlio di Semi di Quinoa\u003c\/h3\u003e\n\u003cp\u003eParte del complesso nutriente e riparatore della linea Couleurs Couture.\u003c\/p\u003e\n\u003ch3\u003eOlio di Cocco\u003c\/h3\u003e\n\u003cp\u003eContribuisce all'azione nutriente della formula. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eIDEALE PER\u003c\/h1\u003e\n\u003cdiv class=\"relative w-full mt-4 mb-1\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"contents\"\u003e\n\u003cdiv class=\"relative\"\u003e\n\u003cdiv class=\"h-full min-h-0 min-w-0\"\u003e\n\u003cdiv class=\"h-full min-h-0 min-w-0\"\u003e\n\u003cdiv class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\"\u003e\n\u003cdiv class=\"h-full w-full border-radius-3xl bg-(--code-block-surface) corner-superellipse\/1.1 overflow-clip rounded-3xl [--code-block-surface:var(--bg-elevated-secondary)] dark:[--code-block-surface:var(--composer-surface-primary)] FbXmjb5Q\"\u003e\n\u003cdiv class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"relative\"\u003e\n\u003cdiv class=\"pe-11 pt-3\"\u003e\n\u003cdiv class=\"relative z-0 flex max-w-full\"\u003e\n\u003cdiv id=\"code-block-viewer\" dir=\"ltr\" class=\"xgStN6Fa cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch ͼs ͼ16\"\u003e\n\u003cdiv class=\"cm-scroller\"\u003e\n\u003cpre class=\"cm-content wFIwTP1H m-0\"\u003e\u003ccode\u003e\u003cspan\u003e✓ Capelli colorati\n✓ Capelli danneggiati\n✓ Capelli molto trattati\n✓ Capelli sottoposti a colorazioni\n✓ Capelli sottoposti a trattamenti chimici\n✓ Capelli secchi e stressati\n✓ Capelli che necessitano di nutrimento\n✓ Chi desidera una routine Hair Care Luxury\u003c\/span\u003e\u003c\/code\u003e\u003c\/pre\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr\u003e\n\u003ch1\u003eCOME UTILIZZARLO\u003c\/h1\u003e\n\u003cdiv class=\"relative w-full mt-4 mb-1\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"contents\"\u003e\n\u003cdiv class=\"relative\"\u003e\n\u003cdiv class=\"h-full min-h-0 min-w-0\"\u003e\n\u003cdiv class=\"h-full min-h-0 min-w-0\"\u003e\n\u003cdiv class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\"\u003e\n\u003cdiv class=\"h-full w-full border-radius-3xl bg-(--code-block-surface) corner-superellipse\/1.1 overflow-clip rounded-3xl [--code-block-surface:var(--bg-elevated-secondary)] dark:[--code-block-surface:var(--composer-surface-primary)] FbXmjb5Q\"\u003e\n\u003cdiv class=\"pointer-events-none absolute end-1.5 top-1 z-2 md:end-2 md:top-1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"relative\"\u003e\n\u003cdiv class=\"pe-11 pt-3\"\u003e\n\u003cdiv class=\"relative z-0 flex max-w-full\"\u003e\n\u003cdiv id=\"code-block-viewer\" dir=\"ltr\" class=\"xgStN6Fa cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch ͼs ͼ16\"\u003e\n\u003cdiv class=\"cm-scroller\"\u003e\n\u003cpre class=\"cm-content wFIwTP1H m-0\"\u003e\u003ccode\u003e\u003cspan\u003e1. Bagnare accuratamente i capelli.\n\n2. Applicare una quantità adeguata di Couleurs Couture Shampoo.\n\n3. Massaggiare delicatamente cute e capelli.\n\n4. Risciacquare accuratamente.\n\n5. Proseguire con Couleurs Couture Conditioner.\u003c\/span\u003e\u003c\/code\u003e\u003c\/pre\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003ePer una routine completa dedicata ai capelli colorati, l'abbinamento con il \u003cstrong\u003eCouleurs Couture Conditioner\u003c\/strong\u003e è particolarmente indicato. Balmain presenta infatti i due prodotti come parte dello stesso rituale di cura. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eROUTINE COULEURS COUTURE\u003c\/h1\u003e\n\u003ch3\u003eSTEP 01\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCouleurs Couture Shampoo 300 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDetersione e trattamento dei capelli colorati e danneggiati.\u003c\/p\u003e\n\u003cp\u003e⬇️\u003c\/p\u003e\n\u003ch3\u003eSTEP 02\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCouleurs Couture Conditioner\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePer completare il trattamento e migliorare morbidezza e disciplina.\u003c\/p\u003e\n\u003cp\u003e⬇️\u003c\/p\u003e\n\u003ch3\u003eSTEP 03\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCouleurs Couture Mask\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTrattamento intensivo per capelli colorati.\u003c\/p\u003e\n\u003cp\u003eLa stessa e-Boutique Balmain colloca \u003cstrong\u003eCouleurs Couture Shampoo, Conditioner e Mask\u003c\/strong\u003e all'interno della propria proposta specifica per capelli colorati. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eIL RISULTATO CHE CERCA IL CLIENTE\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eCapelli colorati più curati, morbidi, nutriti e luminosi.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCouleurs Couture non deve essere venduto semplicemente come \"uno shampoo\".\u003c\/p\u003e\n\u003cp\u003eIl posizionamento corretto per SG Giovanni Somma è:\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cstrong\u003eLa routine professionale Balmain per continuare a valorizzare a casa i capelli dopo la colorazione.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003eQuesto crea una connessione immediata tra il \u003cstrong\u003eservizio colore del parrucchiere\u003c\/strong\u003e e il prodotto da acquistare online.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eCROSS SELLING\u003c\/h1\u003e\n\u003cp\u003eSotto il pulsante \u003cstrong\u003eAggiungi al carrello\u003c\/strong\u003e inserirei:\u003c\/p\u003e\n\u003ch3\u003eCompleta il rituale Couleurs Couture\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCouleurs Couture Shampoo + Couleurs Couture Conditioner\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePoi, come secondo livello:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCouleurs Couture Mask\u003c\/li\u003e\n\u003cli\u003eCouleurs Couture Care Set\u003c\/li\u003e\n\u003cli\u003eLeave-In Conditioning Spray\u003c\/li\u003e\n\u003cli\u003eSilver Spa Brush\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIl \u003cstrong\u003eCouleurs Couture Care Set\u003c\/strong\u003e è particolarmente interessante come upsell perché Balmain lo presenta proprio come trattamento per capelli colorati o danneggiati. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eFAQ SEO\u003c\/h1\u003e\n\u003ch3\u003eCouleurs Couture Shampoo è adatto ai capelli colorati?\u003c\/h3\u003e\n\u003cp\u003eSì. È specificamente indicato per capelli \u003cstrong\u003ecolorati, danneggiati e molto trattati\u003c\/strong\u003e. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eÈ indicato dopo una colorazione?\u003c\/h3\u003e\n\u003cp\u003eSì. È pensato proprio per la cura dei capelli colorati e trattati, contribuendo a nutrire e ristrutturare la fibra.\u003c\/p\u003e\n\u003ch3\u003eQuale conditioner abbinare?\u003c\/h3\u003e\n\u003cp\u003eIl complemento naturale è \u003cstrong\u003eBalmain Couleurs Couture Conditioner\u003c\/strong\u003e, appartenente alla stessa linea.\u003c\/p\u003e\n\u003ch3\u003eÈ adatto ai capelli danneggiati?\u003c\/h3\u003e\n\u003cp\u003eSì. La linea Couleurs Couture è formulata anche per capelli danneggiati e sottoposti a trattamenti intensivi.\u003c\/p\u003e","brand":"Balmain Paris Hair Couture","offers":[{"title":"300 ml","offer_id":56730715849044,"sku":null,"price":55.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0970\/4783\/9060\/files\/BalmainHair_CouleursCouture_Shampoo.jpg?v=1786129391","url":"https:\/\/www.sggiovannisomma.com\/products\/balmain-couleurs-couture-shampoo-300ml","provider":"sggiovanni somma","version":"1.0","type":"link"}